Fisker Lost as Much as $560K With Each Karma it Sold
When we went out for a test drive in the Fisker Karma
last year, we thought that it felt a little more high-tech than the
$100,000 price tag led us to believe. Everything operated smoothly, the
interior was plush, the performance was admirable and its look was
downright stunning. With all of this technology and design comes a hefty
price, and boy did Fisker feel its belt tightening with each and every Karma it produced.
With its bankruptcy proceedings pretty mu inevitable, PrivCo dug up all the public record s it could to have a look at Fisker’s
financial goings on, and it found that the each Karma produced cost a
total of $660,000 but sold for only about $100k – that’s just bad
business, folks. Now, we’re not saying that each car it built literally
cost $660k, what this means is that when you take all of the research
and development cost, advertising costs and the other costs associated
with the car and divided it by the number of Karma’s sold, you get
roughly $660k.
At that rate, there was no way Fisker
could have survived anyways, but the fact that it was the victim of
management that would likely make Lotus’ former management look good
just accelerated things. In fact, PrivCo has released a detailed review
of Fisker
$1.3 billion debacle, which really opens our eyes to just how promising
the model was and outlines exactly where things completely fell apart.
You can see this study here.
The
fortunate thing is that Fisker’s advanced EVer system will likely be
bought out during the bankruptcy process, so even though we will not see
another Karma on the road, it may live on in spirit through future
models using this awesome drive system.
Click past the jump to read more about the Karma
Full story
No comments:
Post a Comment